Privacy Policy

This privacy policy was last updated on March 3, 2026, and applies to users within the European Economic Area (EEA) and Switzerland.

Sweftico Insights is a content platform operated by Sweftico, focusing on articles, analyses, and insights within the construction and real estate industry. All processing of personal data within Sweftico Insights is subject to Sweftico’s responsibility as the data controller.

On this page, we explain how we collect, use, and protect your personal data when you use https://insights.sweftico.se/ . We comply with applicable data protection laws, including the GDPR. This means that we:

  • Clearly explain the purposes of processing personal data,
  • Limit the collection to what is necessary for legitimate purposes,
  • Obtain consent where required,
  • Take appropriate security measures to protect information,
  • Respect your rights to access, correct, or delete data.
 

1. Purpose, Data, and Retention Period

We may collect or receive personal data through your use of Sweftico Insights. The purposes include:

1.1 Contact – via forms, email, and/or phone
 
Data: name, email address, message content
Purpose: to respond to inquiries, handle requests, and provide support
Retention period: until your case is resolved
 
1.2 Publication of articles and authors
 
Data: name, profile picture (if submitted), professional role, any company affiliation, and articles/material you publish
Purpose: to display author profiles, link content to the correct author, and enable publication of articles
Retention period: as long as the content is published or until you request deletion
 
Note:
Published content is considered public and may be indexed by search engines.
 
1.3 Newsletters and mailings
 
Data: name and email address
Purpose: to send articles, updates, and industry insights
Retention period: until you unsubscribe from mailings
 
1.4 Statistics and analytics
 
Data: anonymized IP address, page views, interactions, and user behavior
Purpose: to improve website functionality, content, and user experience
Retention period: according to our cookie policy
 
1.5 Comments, feedback, and interactions
 
Data: name (if provided), email address, and content of comment or feedback
Purpose: to enable dialogue, feedback, and knowledge sharing regarding articles
Retention period: until you request modification or deletion
 
1.6 Compliance with legal obligations
 
We may process personal data if required by law, regulatory decisions, or other legal obligations.
 

Sharing with Third Parties

We only share personal data when necessary, for example with:

  • Technical service providers (e.g., web hosting and security services)
  • Services for statistics and analytics
  • Providers that process data under contract with Sweftico
 
We have data processing agreements with relevant providers, including Google.
Google is not allowed to use personal data for its own purposes.
IP addresses are anonymized where possible.
 
Sweftico Insights does not sell personal data to third parties.
 

3. Cookies

Sweftico Insights uses cookies for functionality, statistics, and improved user experience.

Cookies are used, among other things, to:
  • Ensure the website functions correctly
  • Analyze traffic and user behavior
  • Improve content and structure
 
More information can be found in our Cookie Policy.
 

4. Disclosure of Data

We may disclose personal data if:
 
  • Required by law, court order, or regulatory directive
  • Requested by law enforcement authorities in accordance with the law
  • Necessary to protect rights, safety, or property
 

5. Security

We protect your personal data through technical and organizational security measures, including:
 
  • Encryption (SSL)
  • Restricted access to systems and data
  • Regular review of security procedures
 
Only authorized personnel have access to personal data.
 

6. Third-Party Websites

Sweftico Insights may contain links to websites operated by third parties.

We are not responsible for their handling of personal data.
 
We recommend that you read their privacy policies before using these websites.
 

7. Limitation of Liability for Published Content

Sweftico Insights provides a platform where authors can publish articles and share knowledge.

  • The content of the articles represents the opinions of the authors themselves.
  • Sweftico is not responsible for the accuracy or completeness of published content.
 
Published material should be regarded as general information and not as professional advice.
Use of the information is at your own risk.
Each author is responsible for ensuring that:
  • The content complies with applicable laws
  • Copyright is respected
  • The material is not misleading or illegal
 
Sweftico reserves the right to remove content that violates guidelines or the law without prior notice.
 

8. Changes to this Privacy Policy

We may update this policy as needed.

We recommend that you review it regularly.
For significant changes, we will try to inform you clearly.
 

9. Your Rights

You have the right to:
 
  • Know why we process your data and how long it is stored
  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of data
  • Withdraw consent
  • Request data portability
  • Object to processing
 
We may need to verify your identity when processing requests.
 

Complaints

If you believe we are processing your data incorrectly, you may file a complaint with: The Swedish Authority for Privacy Protection (IMY)

Integritetsskyddsmyndigheten (IMY)
 

Contact Information

Sweftico Insights
Turebergs Allé 2, 191 62 Sollentuna, Stockholm
Sverige
Website: https://insights.sweftico.se
Email: support@sweftico.se
Phone: +46 70 090 92 46
 

12. Data Requests

You can contact us via email to:

Access the data we process about you
Request deletion of your data
Obtain an export of your personal data
 
Send your request to: support@sweftico.se